The Web’s Biggest Social Media Event

Have you heard the buzz about Social Media Success Summit 2011—the web’s largest online social media marketing conference?

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your social media results, let me share a story with you.

PROOF SOCIAL MEDIA MARKETING WORKS…

In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

Slightly more than a year later, his site has more than 57,000 email subscribers, over 31,000 Facebook fans, a half-million page views a month, and has generated nearly $2 million in sales.

Everything he does focuses on delivering high-quality content coupled with intelligent social media marketing.

Michael’s story is not unique. A significant 73% of business owners and marketers plan to increase their use of social media in 2011 (2011 Social Media Marketing Industry Report).

What’s the connection? Your customers (and prospects) are using social media every day. Social media is a new marketing frontier because it bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Social Media Success Summit 2011.

A significant 2,500 marketers and business owners from around the world attended his last Social Media Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful social media marketing tactics, track and measure your social media ROI, and see how successful social media campaigns were executed. Twenty-two of the world’s leading social media superstars will be summit instructors.

Presenters include Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), and experts from Boeing, Intel, Verizon, Cisco and LinkedIn.

Plus join Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), and Ann Handley (MarketingProfs)–just to name a few.

Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Microsoft, Harvard, San Francisco Giants, MetLife, Kraft Foods, Hyatt Hotels, Stanford, Ben & Jerry’s, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online social media event designed to empower marketers and business owners to master social media marketing. And the great news is it’s a live online conference you can attend from your home or office.

Go here now to learn more:  Social Media Success Summit 2011

Here’s to your success!

Social Media Revolution 2011

New social media statistics for 2011 by Socialnomics.

Google Improves Social Search

Google recently made improvements to their Social Search, and you will now see more information from your social media connections in search results.  This video explains how it works.

Please share your thoughts on the Social Search update!

Target Local With MerchantCircle

I’m a big fan of MerchantCircle, the largest social network for local businesses, because their site is all about helping local communities.  MerchantCircle offers many benefits to local business owners with free listings and tools to promote their business.  Here is a great interview with the CEO of MerchantCircle, Ben Smith, IV explaining more about their site.

Let me know your thoughts on MerchantCircle!

Do You Know What is Draining the Life Out of Your Business?

Written by: Melanie Yost, LCSW
Business Mentor for Helping Professionals

Staying focused is often one of the most difficult parts of being an entrepreneur. It is up to us to keep on track, stay motivated and hold ourselves accountable. In order to get more clients, make more money and grow your business, you have to create the time to work on your business as well as in it.

Working on your business means doing all the things that make your business run so that you can get more clients and make more money. In order to grow your business and keep attracting new clients to you, you have to spend at least 2 hours a day marketing and working on your business. Yes, you read that correctly, 2 hours a day. If you are freaking out and wondering where you will find the time, it is important to be honest and look at what is draining your time and energy.

We all have obligations outside of our business. We are parents, spouses, children, and volunteers. That’s what makes us whole and balanced people. Some people get so wrapped up in the outside obligations that they allow themselves to be pulled away from their business. Your business is like a child. It won’t grow and thrive without your attention, care and nurturing. Take an honest look at how you are spending your time and whether or not you are spreading yourself too thin.

Next, we all have emotional drains that zap our energy and eat up our time. You know, the needy friend, the dysfunctional relationship, the draining client or the dependent adult child. Unresolved issues that causes regret, a secret that you don’t want exposed or an unresolved money issue are also emotional drains that can paralyze you and keep you stuck in your business.

Finally, we all have time wasters. When stressed and overwhelmed, we have our behaviors and coping mechanisms that we use to avoid reality and deal with overwhelm. These can include obvious time wasters such as playing video games, watching TV, or calling friends. But they can also include things that can be productive but the amount to time we devote to them make them an avoidance tactic and a time waster. These include surfing the internet, checking email, daydreaming, reading or cleaning/organizing.

Take an honest look at how you are spending your time and what takes your emotional energy. In order to find the time to spend working on your business, you have to start setting boundaries around your time and energy. That means saying “no” more often, delegating some of your responsibilities and making yourself less available to needy people in your life. Setting boundaries will allow you to easily find time you need to work on your business so you can get more clients and make more money.

You are the CEO of your company and are responsible for structuring your time, setting the work standard and developing the discipline to sticking with it. No one else will do it for you. If you do not take control of your time and make your business a top priority, your business will not grow.

Melanie Yost has been called a “miracle worker”. She has the ability to take negative situations and create lasting positive results. A therapist for 20 years and now a business development coach, she has successfully worked with individuals to transform their lives, their situations, and most importantly, their outcomes. When people are looking for an opportunity to create a 180 degree turn in their finances, beliefs, business and lives, they seek Melanie’s acute wisdom and compassionate touch. To learn more about Melanie and the products and services she offers, go to www.awakenyourentrepreneur.com.

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